Well now that ain’t bad, up 81%!
Our outlook on The Alkaline Water Company, our “comeback of the decade” story, is “let’s see what happens” from now — to a couple years out.
If anything can “for sure” be expected, is that volatility will continue. They went from OTCBB to Nasadq and then delisted to OTC. In addition, for now, all quotes solely reflect unsolicited customer orders. So we might even call it super-volatile, just saying.
There are not a lot of shares outstanding and it is thinly traded. Though they’re working hard at getting relisted to a more senior exchange. The current market cap is just over $8 million and they are ‘current’ with their filings – which is a big plus.
The Alkaline Water Company Completes 2024 PCAOB Audit, Meeting Final OTCQB Uplisting Requirement
The Alkaline Water Company Retains Investment Research Firm, Institutional Analyst
So we can’t get too excited about whether it’s $0.02, $0.04 or $0.20. Up 80% or down 50% (in a day lol). We own one million shares and tried to buy another 200,000 last week, but got cute and tried to pay $0.015 and missed it.. No telling what the short term holds, but we think it wise to ‘show’ a big bid and hope to get filled. It is way too small for institutions, so all the trading currently going on is by the little guys. An institution can’t buy $10 million worth, because that more than the whole company is valued at!
If you can manage to patiently acquire a semi-significant stake – be ready to sit on it, unless it takes another wild run like it did last February. That was after they announced they fulfilled a key requirement for its planned OTCQB uplisting (audited financials).
We would not trade Alkailine Water, but rather sit back and watch the news over the coming months. The news we expect (hope) would be their sigining back old clients they had once before (80,000 stores, with names like Walmart and Publix). Is is important to realize while speculative, it is a dramatically more speculative to instead invest in a start-up beverage, that is ‘hoping’ to some day land 80,000 stores (or even 800). Than it is to make a bet that someone who has done it before — can do it again.
One indisputable fact is they sold over $400 million worth of water over the past decade – so the indisputable part is consumers loved the water. Past management, it could be said, simply grew too fast.
One thing we have to wonder though, is if some aggressive, speculative and clever trader bought at $0.02 last January, sold at it at the $0.40 peak. And then used the proceeds to buy ten times as much back. How fun with that be?
Again, we would not trade Alkailine Water, but rather sit back and watch the news over the coming months.
The news we will be looking for, is news like they just reported. In the perfect world announcing their distributors signing up one or two chains per month, should keep everyone happy.
The Alkaline Water Company Announces Return to Southern California Market
Of course it’s up to an investor whether to buy when they’ve only signed back one or two past customers, or wait until they sign 20 or 30 chains, with thousands of stores under their unbrella.
The partnership will bring WTER’s flagship products—Alkaline88 one-gallon bottles and 1.5-liter bottles—to a diverse range of retail outlets throughout Southern California, including mini markets, gas stations, car washes, liquor stores, and convenience stores, among others.
“We’re very excited to be back in the Los Angeles and Southern California market,” said Richard Wright, CEO of The Alkaline Water Company. “I want to extend my sincere thanks to Santa Monica Distributors for covering the all-important, up-and-down-the-street business including mini markets, gas stations, car washes, liquor stores, and convenience stores. This partnership allows us to reconnect with consumers in one of the nation’s most important markets for premium water products.”
The distributor (Santa Monica Distributors Corp) is recognized as a top wholesale distributing company in the Los Angeles area, servicing a wide range of businesses including gift shops, gas stations, pharmacies, restaurants, cafes, liquor stores, and convenience stores. Their extensive distribution network and reputation for delivering top-quality products at competitive prices make them an ideal partner for WTER’s expansion strategy in Southern California.
Not to be Captain Obvious. But distributors made millions in the past selling Alkaline88 and that’s all the motivation they need. They will not be distributing a new brand that consumers “may or may not” like. Nothing less fun than distributing a product, that just sits on a stores shelves!
Subscribe for upcoming report on Alkaline Water.
Forward-Looking Statements
This post contains “forward-looking statements.” Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the partnership will accelerate market penetration for Alkaline88 products; that WTER can create additional revenue streams; and that WTER’s established relationships will be invaluable for building the brand regionally. Client see upcoming report for full disclaimer and discloser details.
