The Liquor House Continues to Impress.
We called this the most interesting Company of 2023. While extreme volume and volatility remains unabated, we’re now wondering if this will become the most interesting Company we follow in 2024! While not for orphans and widows, everyone else should take a look.
Completed reverse split November 23rd, tumbled and is now recovering and up nicely.
The Liquor House (LQR) is a relatively simple company to figure out, with a stock trading pattern which is nearly impossible to figure out.
We’ll admit to being old school. We started in the business in 1976 on the exchange floor of the CBOE and while we have adapted, we still recall how things ‘used to work.’ You bought a stock and with the expectation it may move as much as 10-20% in a year (up or down), depending on the ebb and flow of news and or earnings reports.
Small cap companies however DID NOT move up or down 90% with minimal news or financial reporting, and in a single-months time. Crazy yes, but it is what it is.
For now, it appears (a wild assumption) calmer heads are prevailing and that investors are reading about the progress the company is making landing new clients, and ‘getting’ the developing story. We are, and always have been long-term in nature. So our practice has been to understand the business strategy as best we can and then in the upcoming year, follow how good (or not good) they are in implementing and executing on the game plan.
There’s a saying on Wall Street “hope is not a strategy.” We’ll add to that neither is “cringing and hoping” when an issuer’s security jumps up or down 50% in a single day. But it helps!
The practices of the majority of today’s investors, is however much different. There are three million plus share outstanding and it traded six million shares yesterday.
Where did all these trades come from?
Here are the recent headlines, we are working on our second more detailed report (for long-term investors). Subscribe to receive it and news updates on the Liquor House.
Ultimately we see the Liquor House having hundreds of clients. So the practice of issuing a press release with each new client win (unless it is with a Smirnoff or Bacardi) will curtail. But for now, the more news the better.
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the “Risk Factors” section of the registration statement on Form S-1 filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement on Form S-1 and other filings with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. Additional disclaimer. The information presented in the above-referenced report is based on the research and analysis of the publisher. The publisher is solely responsible for the accuracy and completeness of the information and the opinions expressed in the report. The views expressed therein are the personal views of the publisher and are not endorsed by or representative of the company. Client we are being compensated with five thousand dollars per month, for providing ongoing news reporting and coverage.
Investor and Media Contact:
Roland Rick Perry, Editor 310-594-8062