(In a country of 80 million people, there are a lot of women shopping for undies, hosiery, beachwear, and other intimate garments that fit – and fit right. Penti, an undisputed leader in intimate fashion retailing has an extremely strong social presence with over 30 million views on their website every year, as customers frequently log on to see what’s new.) Editor.


My Size Signs License Agreement With Penti for Smart Measurement Application MySizeID.

  • My Size, Inc., announces partnership with Turkey’s underwear giant Penti.
  • MySizeID helps users to easily find the right fit and buy the correct item with confidence.
  • MySizeID reduces returns and fosters brand loyalty.

AIRPORT CITY, Israel, July 25, 2019 /PRNewswire/ — My Size, Inc. (the “Company” or “My Size”) (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement solutions, today announced that it has signed a license agreement for its MySizeID smart measurement solution with Penti, a company that is taking vigorous steps to become a global brand with a total of 550 retail stores in more than 35 countries. Penti is backed by the Carlyle Group, one of the world’s largest global investment firms.

Ronen Luzon & Mert Karaibrahimoğlu

Penti Giyim’s CEO Mert Karaibrahimoğlu commented, “As Turkey’s leading multi-category retail fashion underwear brand, with a customer-centric approach, we have made an addition to our investments in order to meet the expectations of women by personalizing the shopping experience with MySizeID. MySizeID will help our customers, both in our stores and online, to buy the right product with confidence and also reduce returns.

The application allows you to accurately measure your bra size and now consumers can easily find the right fit for themselves and save time without having to try the bras on in the fitting room.”

“The addition of Penti to our roster of major retailers and manufacturers further illustrates the traction we are gaining in the marketplace,” said Ronen Luzon, Chief Executive Officer of My Size.  “Adoption rates for the MySizeID measurement solution are accelerating due to the overwhelming need for a turnkey solution that helps consumers choose their appropriate size and fit both online and in-store.”

RELATED: Pinar Togay, director of Marketing for Penti, “It may be hard to believe but 80 percent of women don’t know their correct bra size. And even two women with similar body shapes may not have the same size.” Read more.

The MySizeID app is a turnkey solution that helps merchants’ customers choose the appropriate apparel size for that brand, based on the shopper’s real measurements. My Size’s innovative technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size. Within the retail channel, sales associates can now be equipped with a tool to quickly and accurately measure customers to enhance the shopping experience.

Penti Pioneer in the World Market

Sami Kariyo, Chairman Penti Board

RELATED: Fortune Magazine. According to Euromonitor’s report this year, Penti has managed to become the market leader in all categories it addresses to the consumer in just five years.

Read more here.

RELATED: Aiming to Become a World Brand, Penti has Turned its Course into Digital Transformation. Read more here.

About My Size, Inc.

My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website: www.mysizeid.com. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on FacebookLinkedInInstagram and Twitter.

Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.

Register here for a one-month free trial of MySizeID solution for your online store. 

Please click here to download MySizeID for iOS.

Please click here to download MySizeID for Android.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company’s filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Turkey Press Contact:

Ayşe Ekin Gündüz   
Garaj PR   
0533 921 43 53  

Israel Press Contact:  
Yaniv Leibovich   
Leibovich Media   

U.S. Press Contact:
5W Public Relations 

IR Contact:
Crescendo Communications, LLC
Tel: +1 212-671-1020  
Email: MYSZ@crescendo-ir.com