The Global Wearable Devices Market is expected to exceed more than $51.50 billion by 2022 at a CAGR of 15 percent in the given forecast period. An up-and-coming healthcare incubator named “True Nature Holding” (OTC: TNTY) is positioning itself to take advantage of this booming market. The company has plans to acquire multiple healthcare-related companies that fit their model. Like any other Holdings style company, they seek assets, or in this case, marketable health-related businesses, who have an app, provide service(s) or product(s) where a savvy management team and proper funding can advance the business and turn them profitable.
Reflecting on True Nature’s interests such as Simple HIPAA for Vets and Pets, a personal healthcare records application (PHR) customized for the pet and veterinary marketplace along with the highly anticipated WebMD style portal “Apps for Better Living,” it makes sense for TNTY to dive into the wearables market and solidify their health and wellness assets portfolio.
The company’s mission is to leverage new technologies and services to improve healthcare and outcome for individuals, their families and their pets. It believes it can reduce the cost of healthcare while improving the quality of life using telehealth and telemedicine solutions. It is building healthcare applications that focus on patient engagement, care coordination, remote monitoring, data analytics, and may include Blockchain RX(TM) to provide applications for market participants in healthcare through the encryption of sensitive data as a service bureau.
Lastly, its approach is to develop these business opportunities as individual “threads” in response to client needs, ultimately creating an end-to-end set of solutions from the end user up to the healthcare provider or veterinary professional. Further, it expects to assist suppliers to the healthcare industry by allowing them to access unique technologies that bind them with their clients in a “top-down” distribution model.
The future of wearable tech in healthcare
The Amazon healthcare strategy represents a strong bid for any companies that can achieve a critical mass. The acquisition of PillPack was the spark of Amazon’s consolidation phase. Investors need to keep their eye on FitBit and Garmin as the next possible acquisitions which have achieved the critical mass necessary to get on Amazon’s radar.
It’s likely that an acquisition could come after the next quarterly release of numbers showing continued erosion of Apple Watch’s market share. After one of these wearable companies is acquired, Amazon will need to grow its ecosystem. This trigger will redefine the landscape for app developers rushing in to feed this rapidly expanding new ecosystem.
So looking beyond the impending acquisition of one of these major wearable companies are the killer apps for these wearable devices. Healthcare incubator like True Nature Holding, which is highly focused on healthcare apps and app developers, see this critical opportunity. An investment in True Nature Holding is like an early-stage investment in a baby Amazon, where they are both seeking to acquire companies to increase their market share, just on a much smaller scale.
Their strategy will be defined by making some more key acquisitions in healthcare, with an end game that may result in being acquired themselves. It’s a long term play, where shareholders will be able to witness its Amazon-like “growth by acquisition strategy” with Amazon-type potential.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.RELATED TOPICS: #AMAZON #APPLEWATCH #FITBIT #GARMIN #HEALTHCARE
Mike is a US Air Force Academy graduate and pilot. He has a Bachelor’s of Science in Economics and flew KC-135 tankers and worked as a budget officer in the comptroller’s squadron. He worked for Dean Witter and National Securities as a broker and eventually research analyst. After the brokerage industry, he was a business development officer for a variety of specialty finance companies that did factoring and purchase order financing. He is currently a consultant in an Investor Relations firm and works as a contract CFO for various public companies. Mike is a blog commenter and author at Seeking Alpha and Streetwise Reports.